Free tool · YouTube

YouTube engagement rate calculator

Enter a video's likes, comments and shares, and get its engagement rate by views and by subscribers. No sign-up, and no YouTube login.

Quick answer YouTube engagement rate = (likes + comments + shares) ÷ views × 100. Example: 800 likes, 120 comments and 80 shares on 25,000 views is 1,000 ÷ 25,000 × 100 = 4%. Divide by subscribers for a channel-level trend. YouTube Studio does not report an engagement rate for videos, so the calculator below does the math.

Optional. Video views from YouTube Studio, not thumbnail impressions.

By subscribers

–

Interactions as a share of your total audience. Comparable from post to post and month to month.

By views

–

Interactions as a share of views. These count repeat plays, so rewatches lower this rate.

YouTube average views calculator

Paste the views of your recent videos, one per line or separated by commas, to get your average views per video and the views of your middle (median) video.

Use the same window every time, for example your last 10 videos.

Average views

–

Total views divided by the number of videos.

Median video

–

The middle video. Closer to a typical video when one went viral.

Videos counted

–

Numbers found in what you pasted.

YouTube, tracked for you

Try it free

What counts as engagement on YouTube

  • YouTube Studio's Engagement tab reports likes, comments and shares for each video.
  • From 24 August 2026, YouTube counts a view the moment a video starts to play, across all formats including Shorts. Rates by views from before and after that date are not directly comparable.
  • Engaged views leave out loops and very short plays. Dividing by engaged views gives a higher rate than dividing by views.
  • Impressions in YouTube Studio are thumbnail impressions, not plays of the video, so they are the wrong denominator for an engagement rate.

Where to find these numbers on YouTube

  • For one video: YouTube Studio, then Content, pick the video, open Analytics, then the Engagement tab.
  • For the whole channel: YouTube Studio, then Analytics, then Content.
  • Your subscriber count is shown on your channel page.

Measure it the same way every time

A rate is only comparable with itself: keep the same interaction types, the same denominator and the same window from week to week. The general engagement rate calculator explains the formulas in full.

YouTube engagement rate FAQs

What is YouTube engagement rate?
The percentage of viewers who liked, commented on or shared a video, out of the people who watched it. Most creators divide by views; some divide by subscribers for a steadier channel trend. YouTube Studio does not report an engagement rate for videos, so you work it out from the Engagement tab, which is what this calculator does.

How do I calculate engagement rate on YouTube?
Add the video's likes, comments and shares, divide by its views and multiply by 100. For the channel, average the rates of your recent videos, or divide by subscribers for a steady trend.

How do I find the engagement rate of a whole YouTube channel?
Take your last 10 uploads, add up their likes, comments and shares, divide by their total views and multiply by 100. Dividing the average interactions per video by your subscriber count gives the by-subscribers version. Count long videos and Shorts separately, and use the same 10-video window each time you check.

Does YouTube Studio show an engagement rate?
Not for videos. It shows views, likes, comments, shares and watch time, plus a click-through rate for thumbnails, which measures something different. The engagement rate is yours to work out.

Should I use views or impressions on YouTube?
Views. YouTube's impressions count how often your thumbnail was shown, not how often the video was watched, so dividing by them measures thumbnail appeal rather than engagement.

Why did my YouTube engagement rate change in late August 2026?
YouTube changed how views are counted from 24 August 2026: a view now counts as soon as a video starts to play, across all formats. More views with the same likes and comments means a lower rate by views.

How do I calculate average views on YouTube?
Add up the views of your recent videos and divide by the number of videos, using the same window every time, such as your last 10 uploads. The YouTube average views calculator on this page does it and shows the middle (median) video too, because one video that takes off can pull the average far above a typical upload. Count long videos and Shorts separately: they get very different view numbers.
Engagement calculators by platform
Instagram TikTok LinkedIn X (Twitter) Facebook Any platform

Embed this youtube engagement rate calculator on your site

Free to use. Paste this snippet where you want the calculator to appear. A link back to PersonaXpand is included.

<iframe src="https://personaxpand.com/embed/youtube-engagement-rate-calculator" width="100%" height="620" style="border:0;max-width:560px" title="YouTube engagement rate calculator" loading="lazy"></iframe> <p><a href="https://personaxpand.com/tools/youtube-engagement-rate-calculator">YouTube engagement rate calculator</a> by PersonaXpand</p>

Want the rest done for you? PersonaXpand is easy to use

PersonaXpand is a beginner-friendly social media app with a simple interface. No experience with social media tools is needed.

  • Beginner-friendly setup: answer three short questions and PersonaXpand writes your first post for you, ready to edit.
  • Simple interface: posting, scheduling, replies and analytics in one app, not separate tools to learn.
  • Replies handled for you: comments, DMs and mentions answered in your own voice, with your approval first if you want it.
  • Works in English and Arabic.

Keep exploring

See YouTube next to everything else

PersonaXpand reads YouTube's official API and shows your channel's engagement beside your other networks. Free to start.

Get started free