Free tool · YouTube

YouTube engagement rate calculator

Enter a video's likes, comments and shares, and get its engagement rate by views and by subscribers. No sign-up, and no YouTube login.

Quick answer YouTube engagement rate = (likes + comments + shares) ÷ views × 100. Divide by subscribers for a channel-level trend. YouTube Studio does not report an engagement rate for videos, so the calculator below does the math.

Optional. Video views from YouTube Studio, not thumbnail impressions.

By subscribers

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Interactions as a share of your total audience. Comparable from post to post and month to month.

By views

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Interactions as a share of views. These count repeat plays, so rewatches lower this rate.

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What counts as engagement on YouTube

  • YouTube Studio's Engagement tab reports likes, comments and shares for each video.
  • From 24 August 2026, YouTube counts a view the moment a video starts to play, across all formats including Shorts. Rates by views from before and after that date are not directly comparable.
  • Engaged views leave out loops and very short plays. Dividing by engaged views gives a higher rate than dividing by views.
  • Impressions in YouTube Studio are thumbnail impressions, not plays of the video, so they are the wrong denominator for an engagement rate.

Where to find these numbers on YouTube

  • For one video: YouTube Studio, then Content, pick the video, open Analytics, then the Engagement tab.
  • For the whole channel: YouTube Studio, then Analytics, then Content.
  • Your subscriber count is shown on your channel page.

Measure it the same way every time

A rate is only comparable with itself: keep the same interaction types, the same denominator and the same window from week to week. The general engagement rate calculator explains the formulas in full.

YouTube engagement rate FAQs

How do I calculate engagement rate on YouTube?
Add the video's likes, comments and shares, divide by its views and multiply by 100. For the channel, average the rates of your recent videos, or divide by subscribers for a steady trend.

Does YouTube Studio show an engagement rate?
Not for videos. It shows views, likes, comments, shares and watch time, plus a click-through rate for thumbnails, which measures something different. The engagement rate is yours to work out.

Should I use views or impressions on YouTube?
Views. YouTube's impressions count how often your thumbnail was shown, not how often the video was watched, so dividing by them measures thumbnail appeal rather than engagement.

Why did my YouTube engagement rate change in late August 2026?
YouTube changed how views are counted from 24 August 2026: a view now counts as soon as a video starts to play, across all formats. More views with the same likes and comments means a lower rate by views.
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