Run a brand's social accounts from one composer
For the marketer who owns the social calendar single-handed. Write once, get a version fitted to each of eight networks, schedule the week, and report real per-platform numbers without an enterprise tier.
Eight networks, one calendar
Instagram, Facebook, X, LinkedIn, YouTube, Threads, TikTok and Bluesky from a single composer, each post reshaped per platform before it sends.
Per-platform control
Edit any network's version on its own, switch a platform off for a given post, and preview each one as it will appear.
Reporting from the source
Growth, engagement, demographics and best time to post, pulled from each platform's API rather than estimated.
The calendar is the easy part; the reformatting is the job
A campaign message has to become 280 characters on X, a fuller post on LinkedIn, a caption with the link in bio on Instagram and a description with tags on YouTube, with media at the right ratio for each. Multiply by a week of posts and most of a marketer's time goes to reformatting rather than the message.
PersonaXpand does the reformatting on the way out. You write the post once, AI Optimize produces one version per network trimmed to its limit and hashtag norms, and you edit the ones that need a different angle. Images and video are conformed to each platform's accepted ratios, and a still can be turned into a short clip where a network only takes video.
- One composer, eight networks, a preview per platform
- Edit a single version or all of them at once
- Schedule at a set time, or at each platform's best time from your own data
Engagement you can keep up with
Comments and DMs arrive across five networks at once. PersonaXpand drafts replies in the brand's voice on Instagram, Facebook, X, YouTube and Threads, and a global inbox shows what came in where. Hold everything for approval during a launch, or let routine questions send on their own.
LinkedIn and TikTok do not expose reply APIs, so auto-reply is not offered there. Publishing to both is fully supported.
Reporting that does not need an add-on
Follower growth as a period delta, engagement rate, audience demographics where the platform provides them, and best time to post, per network and combined. The figures are read from each platform's official API. There is no separate reporting tier and no per-seat pricing.
What it is not
PersonaXpand is one login per brand. It is not an agency console with client workspaces, approval chains and seats, and the copy on this site will not pretend otherwise. If you run one brand's accounts, or a handful under one login, it fits. If you run twenty clients with a team, an agency tool is the right choice.
Frequently asked questions
Can I customise the post for each network?
Does it support multiple accounts on the same network?
Which networks can it publish to?
Is there an approval step for AI replies?
Is there a free plan?
Easy to use, even if you are new to this
PersonaXpand is built to be simple. You do not need any experience with social media tools to get started.
- Beginner-friendly setup: answer three short questions and PersonaXpand writes your first post for you, ready to edit.
- Simple interface: posting, scheduling, replies and analytics in one app, not separate tools to learn.
- Replies handled for you: comments, DMs and mentions answered in your own voice, with your approval first if you want it.
- Works in English and Arabic.
One composer. Eight networks. Real numbers.
Connect the brand's accounts and run the whole calendar from one place. Free for 14 days, then free forever. No credit card.
Start free