Free tool · TikTok

TikTok engagement rate calculator

Enter a video's likes, comments and shares, and get its engagement rate by views and by followers. No sign-up, and no TikTok login.

Quick answer TikTok engagement rate = (likes + comments + shares) ÷ video views × 100. Example: 500 likes, 40 comments and 60 shares on 20,000 views is 600 ÷ 20,000 × 100 = 3%. Divide by followers instead for a trend that does not swing with each video's views. TikTok shows no engagement rate of its own, so the calculator below does the math.

Optional. From TikTok Studio. Counts every play, repeats included.

By followers

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Interactions as a share of your total audience. Comparable from post to post and month to month.

By views

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Interactions as a share of views. These count repeat plays, so rewatches lower this rate.

TikTok average views calculator

Paste the views of your recent videos, one per line or separated by commas, to get your average views per video and the views of your middle (median) video.

Use the same window every time, for example your last 10 videos.

Average views

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Total views divided by the number of videos.

Median video

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The middle video. Closer to a typical video when one went viral.

Videos counted

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Numbers found in what you pasted.

How your rate compares Published 2026 averages for brand accounts on TikTok, by followers: 2.60% (Socialinsider, counting likes, comments, shares and saves) and 2.01% (Rival IQ median). Personal and smaller accounts usually score higher, so beating these is a good sign, not the finish line. All platforms compared.

One video, three feeds

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What counts as engagement on TikTok

  • TikTok Analytics, the platform's own dashboard, reports post views, profile views, likes, comments and shares.
  • TikTok does not publish an engagement rate, so the formula is yours to choose. For short video, dividing by views shows how the people who watched responded.
  • Views count every play, repeats included, so a video people rewatch shows a lower rate by views.
  • Dividing by followers gives a steadier trend line, because follower counts move slowly while views swing from video to video.

Where to find these numbers on TikTok

  • In the app: open your profile, open the menu, then tap TikTok Studio and open TikTok Analytics.
  • On a computer: go to tiktok.com/tiktokstudio.
  • Analytics are available on Personal and Business accounts once you have at least one public post.
  • Your follower count is on your profile.

Measure it the same way every time

A rate is only comparable with itself: keep the same interaction types, the same denominator and the same window from week to week. The general engagement rate calculator explains the formulas in full.

TikTok engagement rate FAQs

What is TikTok engagement rate?
The percentage of people who liked, commented on or shared a video, out of the people who watched it. Most creators and brands divide by views; some divide by followers for a steadier month-to-month trend. TikTok does not report an engagement rate itself, so you work it out from TikTok Studio, which is what this calculator does.

How do I calculate my TikTok engagement rate?
Add the video's likes, comments and shares, divide by its views and multiply by 100. For your account as a whole, work out the rate for your recent videos and average them.

How do I find the engagement rate of a whole TikTok account?
Take your last 10 videos, add up their likes, comments and shares, divide by their total views and multiply by 100. Dividing the average interactions per video by your follower count gives the by-followers version. Use the same 10-video window each time you check.

Does TikTok show engagement rate?
No. TikTok Studio shows views, likes, comments and shares, but not a rate. You divide the interactions by views or followers yourself, which is what this calculator does.

Do I need a business account for TikTok analytics?
No. TikTok's support pages say its creator tools, including analytics, are available on Personal and Business accounts. You need at least one public post before analytics appear.

Should I divide by views or by followers on TikTok?
Views tell you how each video landed with the people who saw it. Followers give a steadier number to track over time. Both are valid; use the same one every time so your rates stay comparable.

How do I calculate my average views on TikTok?
Add up the views of your recent videos and divide by the number of videos. Use the same window every time, such as your last 10 videos. The TikTok average views calculator on this page does the sum and also shows your middle (median) video, because one viral video can pull the average far above what a typical video gets.

What is a good TikTok engagement rate?
Published 2026 averages for brand accounts on TikTok, by followers: 2.60% (Socialinsider, counting likes, comments, shares and saves) and 2.01% (Rival IQ median). Smaller and personal accounts usually score higher than brand averages, so beating them is a good sign rather than a target. The most useful benchmark is your own trend, measured the same way every time.
Engagement calculators by platform
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