Instagram · verified 15 September 2026
Instagram caption character limit & counter
Paste your text and see it counted live against Instagram’s 2,200-character limit — and the length that actually performs. No sign-up.
Quick answer Instagram allows 2,200 characters per post. For engagement, the ideal length is 80–150 characters. Paste your text into the live counter below to check it.
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Instagram
0 / 2,200
Ideal: 80–150 characters
Instagram character limit — the key facts
- Up to 2,200 characters per caption.
- Only about the first 125 characters show before the “more” cut-off — say what matters first.
- Instagram is moving posts and Reels to five hashtags (announced December 2025), so pick a few specific ones.
| Metric | |
|---|---|
| Character limit | 2,200 |
| Visible before “more” | ~125 before “more” |
| Ideal length | 80–150 characters |
| Hashtags | up to 5 |
Other Instagram character limits
| Where | Limit | Source |
|---|---|---|
| Bio | 150 | Instagram docs |
| Image alt text (posted through apps) | 1,000 | Instagram docs |
| Hashtags / @ tags per caption (posted through apps) | 30 / 20 | Instagram docs |
Instagram character limit FAQs
How long can an Instagram caption be?
Instagram allows up to 2,200 characters per caption, but only about the first 125 characters are visible before the “more” link, so lead with your hook.
How many hashtags can I use on Instagram?
Instagram said in December 2025 that captions for posts and Reels are moving to five hashtags, rolled out gradually. Its developer documentation still lists 30 for posts published through outside apps, so you may see either number for a while.
What is the ideal Instagram caption length?
80–150 characters works well for feed posts — long enough to add context, short enough to stay above the fold.
Do spaces, line breaks and emoji count toward the 2,200?
Yes. Every space, line break, hashtag and @ mention counts. Many emoji are stored as two or more characters, so a caption full of emoji reaches the limit sooner than it looks. Paste it into the counter above to see the real number.
What is the Instagram bio character limit?
An Instagram bio allows 150 characters. The caption limit of 2,200 applies to posts and Reels only, not to your profile.
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