What works well for a Saudi audience
- Arabic stays Arabic. Write a post in Arabic and each network's version stays in Arabic.
- Replies in the customer's language. Comments on Instagram, Facebook, X, YouTube and Threads, and DMs on Instagram and Facebook, are answered in Arabic or English to match. There's no dialect setting; replies follow your own style.
- An Arabic interface. Translated, though some screens still lay out left to right.
- The numbers. Our social media statistics page has DataReportal's Saudi figures with sources.
Advertising rules to know
Read on each authority's own site on November 9, 2026. This is not legal advice.
- Mawthooq license. The General Authority for Media Regulation licenses individuals who provide advertising content on social media. The fee is 15,000 SAR for three years. (GAMR service page)
- Your company's own accounts. GAMR's FAQ says no license is required when content is published on the company's or organization's own social media accounts. That answer sits under a question about brochures and magazines, so confirm it for your case. (GAMR FAQ)
- Medical devices. SFDA requires its approval for medical device ads on social media aimed at the public in the Kingdom. (SFDA requirements)
When PersonaXpand is not the right tool
- You need Snapchat or WhatsApp. Neither is supported.
- Data must stay in Saudi Arabia. Retm says its servers are inside Saudi Arabia. It publishes to ten platforms, including Tawakkalna, Telegram and Google, and its inbox covers DMs including WhatsApp.
- You're an agency with many clients. You need client workspaces and team seats.
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