The rules to know first
Read on each regulator's own site on November 9, 2026. Rules change, so check them yourself before you advertise.
- Ministry of Health and Prevention (MOHAP). It licenses health advertisements, and its service lists social media as an advertisement type. The license number must appear on the approved material. (MOHAP service page)
- Dubai Health Authority (DHA). Its standards for medical advertising on social media say a facility's official account must state its MOHAP medical advertisement license number, and that influencer or staff content naming the facility should be approved by the Medical Director. (DHA standards)
- Department of Health Abu Dhabi (DoH). Circular 26/2023 asks facilities to complete its training on health media and advertising guidelines, then log their materials on DoH systems. (DoH circular)
Important
This is not legal advice. Ask the authority that licensed your facility which permit applies before you publish an ad.
What to let AI answer, and what stays with a person
- Fine to draft for approval: thank-yous, “do you have parking?”, “how do I book?” with a pointer to how you take bookings.
- Always a person: symptoms, diagnosis or treatment questions, complaints, and anything personal.
- Never invented: PersonaXpand doesn't guess a price, a date or a doctor's availability, and holds sensitive replies for you.
Set it up in five steps
- 1. Connect the clinic's Instagram, Facebook Page and any other networks you use. One account per network.
- 2. Let the AI learn the clinic's voice from its past posts and replies.
- 3. Add words the replies must never use, such as “cure” or “guaranteed”.
- 4. Keep approval on (it's on by default) so a staff member checks every reply.
- 5. Write and schedule your posts in one place, in Arabic, English or both. The license number and wording are yours to add.
When PersonaXpand is not the right tool
- Patient messages and bookings on WhatsApp. PersonaXpand doesn't cover WhatsApp.
- A hospital group with a marketing team. Team tools such as Hootsuite, Sprout Social and Agorapulse have seats and permissions, priced per user.
- Google reviews. PersonaXpand doesn't cover Google Business Profile.
- Only Facebook and Instagram, fixed replies. Meta Business Suite manages both from one place.
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