How schedulers charge, checked November 9, 2026
From each vendor's own pricing page. Prices change; check before you buy.
| Tool | How the price grows | Free plan | Entry price (as listed) |
|---|---|---|---|
| PersonaXpand (ours) | Flat per plan: same price however many platforms you connect | Yes, after the trial | $12 a month (Basic) |
| Buffer | Per channel | Yes, up to 3 channels | $5 per channel a month (Essentials) |
| Publer | Per social account and per extra member | Yes, up to 3 accounts | $5 a month for 1 account (Professional) |
| Later | Per social set, plus users | No (trial) | $18.75 a month billed yearly, 1 set and 1 user |
| Metricool | Per brand | Yes, 1 brand | $20 a month billed yearly, up to 5 brands |
| Zoho Social | Per brand | Yes, 1 brand | Shown by region |
| Hootsuite | Per user (seat) | No (trial) | $99 per user a month billed yearly |
| Sprout Social | Per user (seat) | No (trial) | $79 per seat a month billed yearly |
| Agorapulse | Per user (seat) | No free tier listed | $79 per user a month billed yearly |
PersonaXpand is our product, so weigh that row accordingly.
What flat pricing means here
PersonaXpand's plans are Basic $12, Standard $20 and Pro $99 a month, billed monthly, the same however many platforms you connect. The plans differ in how many posts a month and replies a day they include, not in channels or seats. See the plans.
Flat works because PersonaXpand is built for one person or one small business: one account per network and no team seats. Connecting one more network costs nothing extra. Each plan has caps on posts a month and replies a day, so it is flat, not unlimited.
Which pricing model fits you
- One to three networks, light use: a per-channel free plan such as Buffer's is hard to beat.
- Five or more networks, one person: a flat plan usually works out cheaper than paying per channel.
- Several brands or clients: brand-based pricing (Metricool, Zoho Social) or Later's social sets fit.
- A team with approvals: per-seat tools (Hootsuite, Sprout Social, Agorapulse) are built for it.
When PersonaXpand is not the right tool
- You need two accounts on the same network, such as two Instagram accounts. PersonaXpand connects one per network.
- You need Pinterest, Mastodon, Google Business Profile, Reddit, Telegram, WhatsApp or Snapchat. Not covered.
- You need client workspaces or team seats. Use a team or agency tool.
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