Is Later free?
Not any more. As of October 1, 2026, Later's pricing page lists three paid plans, Starter, Growth and Scale, each with a 14-day trial, and no free plan. Some of Later's older help articles still describe a free plan, which is why you'll find guides that say otherwise.
Short answer
Later has no free plan on its pricing page. The cheapest plan, Starter, is $18.75 a month billed yearly, after a 14-day trial.
What Later costs in 2026
Prices from later.com/pricing, checked October 1, 2026. Paying monthly costs more than the yearly figures above.
- Starter: $18.75 a month billed yearly. One social set (one profile on each supported network), 30 posts per profile a month.
- Growth: $37.50 a month billed yearly. Two social sets, 180 posts per profile a month.
- Scale: $82.50 a month billed yearly. Six social sets, unlimited posts.
Alternatives to Later
Limits from each vendor's own pricing page, checked October 1, 2026. For a wider comparison, see Buffer vs Later and PersonaXpand vs Later.
- Buffer Free: up to 3 channels, 10 scheduled posts per channel at a time, 1 user.
- Metricool Free: 1 brand, up to 20 scheduled posts a month, but no LinkedIn or X.
- PersonaXpand: our product, built for one person running their own brand: posts in your own voice for eight networks, plus replies to comments and DMs.
Which one fits
- Later if Instagram is your main channel and you plan visually: its grid preview and link-in-bio page are its strengths.
- Buffer if you post lightly to a few channels and want the simplest queue.
- Metricool if analytics matter most and you don't need LinkedIn or X on the free plan.
- PersonaXpand if you're one person running your own brand: it writes each post in your own voice for eight networks and answers comments and DMs the way you would, which none of the others do on their entry plans.