What changed in Facebook Page insights
On November 15, 2025, Meta retired two numbers many Page owners had watched for years. Impressions was replaced by Views, and the old Page likes (Meta calls them page fans) stopped being reported. Your audience is now measured in followers.
So if a guide or a report template still asks you for impressions and new Page likes, it was written for the old insights. The numbers it wants no longer exist.
Where to find your Facebook Page insights
Menu labels move between updates, so look for Insights and professional dashboard rather than exact positions.
- Meta Business Suite: open business.facebook.com, choose your Page and click Insights. This is the fullest view, on a computer or in the Business Suite app.
- The Page itself: switch into your Page and open the professional dashboard for a quicker summary.
- A single post: open the post and look under it for its insights or results link.
What each number means now
- Views: how many times your content was shown, counting repeat showings to the same person. Replaces impressions.
- Reach: how many different people saw your content at least once.
- Interactions: reactions, comments and shares on your content.
- Followers: people following your Page. This is the audience number now that Page likes are gone.
- Link clicks: clicks on links in your posts, where you share them.
Comparing reports from before and after November 2025
Views and impressions are not the same measure, so a month in 2026 can't be lined up against a month in 2025 as if nothing happened. Mark the switch in your reports, start a fresh baseline from December 2025, and compare like with like from there.
The same goes for engagement rate. A rate worked out over impressions is a different number from one over views or reach. Pick one and stick to it: interactions divided by reach is the most stable for a Page. The engagement rate calculator does the sum.
See Facebook next to every other network
Disclosure: PersonaXpand is our product. Its analytics already uses Meta's current metrics, views and reach rather than the retired impressions, and puts your Facebook Page next to Instagram, X, YouTube, LinkedIn, Threads and Bluesky in one place. It also reads your own past posts to suggest when to post next, instead of a generic best-time chart.