What is the best time to post on LinkedIn?
Short answer: weekday business hours. Tuesday to Thursday, mid-morning around 8 to 10am, with a second window near lunchtime, all in your audience's local time. LinkedIn is where people show up in work mode, so activity tracks the working day much more tightly than Instagram or TikTok do. Post while your audience is at a desk, not at 11pm.
And as always, that's a starting point, not gospel. If your audience is founders, they keep very different hours from shift workers or a following spread across time zones.
How do you find the best time to post on LinkedIn?
Your own analytics beat any generic chart. Look at which of your past posts actually earned engagement, and when. LinkedIn shows you impressions and engagement per post, and the pattern across your best ones is your real answer.
PersonaXpand reads your posting history across every platform and works out the best time for each, LinkedIn included, then schedules to it. So one write-up can go out at LinkedIn's best hour and Instagram's best hour without you juggling two different clocks.
Why LinkedIn timing is different from Instagram
Because your audience is in work mode, not weekend mode. Instagram peaks at the commute and the evening wind-down. LinkedIn peaks at the start of the workday and the lunch break. Evenings and weekends, which can do fine on consumer platforms, are usually LinkedIn's quietest hours.
So blasting the same thing at the same moment everywhere tends to underperform. The perfect hour on one network is often the worst hour on another.
The perfect hour on LinkedIn is often the worst hour on Instagram.
Best time to post on LinkedIn by day (general guidance)
Here's a rough baseline to try, then check it against your own results:
- Tuesday, Wednesday and Thursday are usually your strongest days.
- Mid-morning (8 to 10am) catches people settling into work.
- Lunchtime (around 12 to 1pm) catches the midday break.
- Monday mornings and Friday afternoons run softer, as the week starts and winds down.
- Weekends are usually the quietest window for professional content.